Trade show ended Friday. When does the follow-up email actually go out?

Lead capture forms feeding a spreadsheet nobody watches

The website has a contact form, an event registration form, and a newsletter signup. Submissions email a generic inbox and land in a spreadsheet or a CRM nobody opens. Leads are followed up only when someone remembers to check.

Volume: dozens of submissions per week
By hand: warm contacts go cold; marketing spend hard to justify

Newsletter and mailing list hygiene done by hand

The marketing list is maintained by exporting CSVs from the CRM, deduping in a spreadsheet, removing bounces, and re-uploading before each send. Unsubscribes and bounces are processed weeks after they happen.

Volume: every newsletter send; monthly hygiene pass
By hand: half a day per send; deliverability drops; legal risk on stale opt-outs

Event follow-up done manually after each conference

After each trade show or conference, someone sits with the stack of business cards (or the exported lead list) and emails each person individually with a generic follow-up. Half the contacts go cold before the follow-up even happens.

Volume: 2-6 events per year, 20-200 contacts per event
By hand: 1-3 days per event of someone’s time; conversion lower than it should be

If any of these sound like your week, a small machine can probably fix it. I've built fixes for problems exactly like these.

I built software used by 50,000 people every month at KLM, NS, and BBVA. The work in this department is simpler than that.

Tell me which one of these hurts most.

30 minutes, free. If it's not a fit, you'll know on the call.

Let's talk