MarketingRecurring weekly problems

Trade show ended Friday. When does the follow-up email actually go out?

The recurring tasks I see most often in this department. Pick the one that hurt most last month.

Lead capture forms feeding a spreadsheet nobody watches

The website has a contact form, an event registration form, and a newsletter signup. Submissions email a generic inbox and land in a spreadsheet or a CRM nobody opens. Leads are followed up only when someone remembers to check.

Volume: dozens of submissions per week
By hand: warm contacts go cold; marketing spend hard to justify

Newsletter and mailing list hygiene done by hand

The marketing list is maintained by exporting CSVs from the CRM, deduping in a spreadsheet, removing bounces, and re-uploading before each send. Unsubscribes and bounces are processed weeks after they happen.

Volume: every newsletter send; monthly hygiene pass
By hand: half a day per send; deliverability drops; legal risk on stale opt-outs

Event follow-up done manually after each conference

After each trade show or conference, someone sits with the stack of business cards (or the exported lead list) and emails each person individually with a generic follow-up. Half the contacts go cold before the follow-up even happens.

Volume: 2-6 events per year, 20-200 contacts per event
By hand: 1-3 days per event of someone’s time; conversion lower than it should be

If any of these sound like your week, a small machine can probably fix it. I've built fixes for problems exactly like these.

ESAEuropean Space Agency. Ariane rockets and satellites. 23 countries, ~3,000 staff.

Air FranceFrance's national airline. ~40,000 staff.

BBVAOne of Europe's 20 largest banks. ~125,000 staff.

KLMThe world's oldest airline, since 1919. ~35,000 staff.

NSDutch national rail. 1.2 million passengers a day. ~20,000 staff.

I built software used by 50,000 people every month with the teams above. The work in this department is simpler than that.

Tell me which one of these hurts most.

30 minutes, free. You describe one recurring task that eats your week. I tell you whether a small machine can take it off your desk, what it would take to build, and what it would cost. Whether you build it with me or not, you leave with a clear answer.

Let's talk